ECHO: A Remote Market Market Research for Global Startups
The ECHO is a remote market research program for startup founders, product managers and marketers who want to enter and grow their businesses in the U.S. market. The service provides you remote market research tools that help you gain insights into your North American target customers, validate your product positioning, and achieve product-market fit.
What is ECHO method?
The ECHO method is a remote market research tool that helps you gain insights into your North American target customers, validate your product positioning, and achieve product-market fit. It is based on the acronym ECHO, which stands for:
- Explore: Explore market opportunities, define research objectives, attributes, action plans, and KPIs.
- Conduct: Execute research, such as online surveys, focus group interviews, and user research.
- Harvest: Collect and organize your data, and capture meaningful facts and insights.
- Optimize: Optimize strategy with reporting and sharing the research results using data visualization and storytelling.
The ECHO allows you to conduct your research remotely, without traveling to the U.S. or hiring agencies. It helps you to get real-time feedback and data, using quantitative and qualitative methods. The ECHO empowers you to make data-driven decisions, using proven frameworks and best practices.
The benefits of the ECHO are:
- You can save time and money by conducting market research remotely, without traveling to the U.S. or hiring local agencies.
- You can access a large and diverse pool of potential customers, using online platforms and tools.
- You can get real-time feedback and data, using quantitative and qualitative methods.
- You can make data-driven decisions, using proven frameworks and best practices.
The deliverables of the ECHO are:
- A market research plan, with clear objectives, attributes, action plans, and KPIs.
- A market research report, with data analysis, insights, recommendations, and next steps.
- A product positioning statement, with a value proposition, target segment, and differentiation.
- A product-market fit score, with a measure of how well your product meets the needs and wants of your target customers.
- And more depending on the SOW (Scope of Works)
The ECHO consists of three phases:
Phase 1: Project Setup
You will review your IMO (Ideal Marketing Objectives) and design your market research plan, using the ECHO framework. You will define your research objectives, attributes, action plans, and KPIs.
Phase 2: Conducting Research
You will execute your market research plan, using the ECHO method. You will conduct online surveys, focus group interviews, and user research, using various techniques and tips
Module 3: Analyzing and Reporting
You will analyze your market research data, using statistical and thematic analysis, visualization and storytelling, report and share hypothesis testing and validation result. You will also create your market research report, product positioning statement, product-market fit score, and more depending on SOW.
Meet program managers of the ECHO program
Emily Howard
Emily has worked on various products and services at Microsoft, including Azure, developer tools, and enterprise customer and partner experience. She has led and executed research projects using both qualitative and quantitative methods, such as surveys, interviews, usability testing, and data analysis. She has a passion for understanding user needs, behaviors, and preferences, and translating them into actionable insights and recommendations.
Natalie Durland
Natalie is a program manager and UX research fellow at Seattle Partners. Natalie was a researcher at UW Medicine Lab before joining to Seattle Partners. She has over five years of experience in managing complex projects that involve data analysis, customer insights, and product development. She is passionate about finding innovative solutions that address the needs and challenges of the healthcare sector.